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Starbucks and Pantone reveal colourful new collaboration

Starbucks is collaborating with Pantone on a colourful new summer collection, launching at select stores across Asia Pacific.

Designed with vibrant colours and eye catching risograph-style botanical illustrations, the new collection includes six types of drinkware and four lifestyle accessories in Pantone colours – Knockout Pink, Brilliant Blue and Cockatoo.

The Pantone colour Knockout Pink evokes unapologetic and ambitious vibes, with the colour Brilliant Blue showing off confidence and composure, and the colour Cockatoo representing fresh and creative energy.

“The way Pantone brings colour to life in our world is a perfect match to Starbucks passion for bringing uplifting connection and bright moments to our customers,” commented Erin Silvoy, vice president, product and marketing, Starbucks Asia Pacific. “The Starbucks + Pantone partnership brings new energy to our customers to be creative and playful in exploring new ways to express themselves this summer.”

The limited edition collaboration is available at select Starbucks stores across the Asia Pacific region including Australia, Cambodia, Hong Kong, Malaysia, New Zealand, Philippines, Singapore, Thailand and Taiwan.

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