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The London Studio and artist Emmy Lupin strike social stationery deal

Designs by Emmy Lupin – an original artist represented by art licensing and design company The London Studio – have been licensed for a series of 2025 diaries and calendars to be launched across Europe by German calendar publisher Dumont Kalenderverlag in late 2024.

In total Dumont commissioned 14 Emmy Lupin images for its 2025 social stationery collections.

Already available to the trade, the diaries and calendars will be on sale to the public, both online and at physical retail, including kiosks, groceries, card shops and department stores, across Europe from Q4 2024. Dumont’s strong presence in Germany and France means it is likely to see a particularly good response from these markets.

The deal was brokered on behalf of The London Studio by independent licensing sales consultant Maggy Harris of BlueSkye Licensing.

Emmy Lupin’s work is inspired by looking at life through a female lens – with a bold use of pattern and colour, and a decorative, hand-drawn style.

She was recently commissioned by US-based fashion retailer Nasty Gal to illustrate and design a cowgirl-inspired collection for Thanksgiving and Christmas. The whole collection sold out after the retailer promoted the range to its Instagram following of 4.7 million.

More recently a line of Emmy Lupin friendship-based cards has appeared exclusively at Trader Joe’s, while her illustrations have been commissioned by many other high-profile clients including Adidas, Sega, Galaxy (Mars Confectionery), Adobe, Vans, Three UK, TikTok, Claire’s Accessories, Hewlett Packard, Stylist magazine, Fujifilm, Berlin University and more.

She also illustrates books for major publishers such as Macmillan, Hardie Grant and Simon & Schuster.

“Emmy has a confident, appealing and highly individual style that fits perfectly with the London Studio’s love of exciting, memorable and original art,” commented Soula Zavacopoulos, founder and director at The London Studio. “This agreement with a leading calendar publisher is both welcome and deserved.”

Maggy Harris of BlueSkye Licensing added: “Emmy combines unmatched experience as an illustrator for books, magazines, big brands and small businesses, charity campaigns and social content with a thrilling style all of her own. She’s an ideal partner for a major name in its field like Dumont.”

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