GB eye’s Emily Aldridge on evolving to meet the changing demands of retail and consumers.
It’s the start of a new year, one which could potentially bring some serious changes to the way business is done in our industry.
We got the lowdown from some key licensees as to what they think will be their main challenges in 2019 and why.
Today: Emily Aldridge, head of licensing, GB eye
“The sheer volume of IP that is coming through and the rise in non-traditional licensing opportunities mean that there is so much to review, research and consider in order to remain ahead of the game. I can only see this volume increasing so it’ll be a busy year with lots of potential.
From a sales point of view, the key challenge is to continuously develop and evolve to meet the changing demands of retail and consumers.”
This feature originally appeared in the spring 2019 edition of Licensing Source Book. Click here to read the full publication.
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