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Tory Burch beauty brand to grow with Shiseido

Shiseido secures exclusive worldwide licence for beauty products.

Beauty company Shiseido has secured an exclusive long-term partnership with Tory Burch to grow the US lifestyle brand’s beauty business.

As of January 1, 2020, Shiseido will develop, market and distribute Tory Burch beauty brands.

Launched by eponymous chairman and chief creative officer, Tory Burch (pictured), in 2004, the company’s work spans collections in ready-to-wear, shoes, handbags, accessories, watches, home and fragrance.

The first Tory Burch fragrance products were launched in 2013, and are currently available in Tory Burch boutiques and luxury retailers around the world.

Shiseido will be looking to expand the brand, as well as grow its global fragrance portfolio and create opportunities for collaborations across its group.

“We are thrilled to be partnering with Shiseido, a company I have always admired for its rich history, unparalleled products and dedication to innovation,” said Tory. “We could not be more excited to build a global lifestyle fragrance and beauty concept in partnership with Shiseido, a realisation of a long-time dream.”

Marc Rey, ceo of Shiseido Americas and Shiseido chief growth officer, added: “Tory Burch is a powerhouse fashion brand that shares many of the same values as Shiseido, and we’re thrilled to be in partnership together. There’s a tremendous opportunity to grow the Tory Burch business and Shiseido is honoured to provide Tory Burch with the resources to do so.”

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