Grocer expands range of WRU product to include brand ambassador Scorch.
The Welsh Rugby Union brand has strengthened its relationship with Asda, with the grocer expanding the range of merchandise available in-store.
Asda will be stocking a new kids t-shirt featuring WRU brand ambassador, Scorch, in its larger stores throughout the UK.
Product will be in-store from the end of January 2016 – just ahead of the 6 Nations tournament – and will be in sizes ranging from five to 14.
The WRU has created a loyalty programme for retailers, while there will also be in-store activity which is currently being finalised.
“Rugby within Wales is part of the national culture and The Welsh Rugby Union brand is very prominent within major retailers in Wales,” Neil Latimer, licensing and retail manager for WRU, told The Source.
“We are really pleased that Asda has expanded their range of WRU licensed products to now include our brand ambassador, Scorch.
“We have worked hard over the last few years to introduce Scorch and he is a key part of the way we communicate with our young audience online, through our Junior Membership Club and in rugby camps.”
Neil continued: “We have also developed a range of interactive magazines and app games, and work closely with schools in Wales on a wider literacy campaign.”
