This ad will be closed automatically in X seconds.

Vans debuts new Sesame Street collection

Action sports brand, Vans has collaborated with Sesame Street on a new footwear and apparel collection.

Launching globally on 9 June, the collection is ‘built for the entire family’ with a head to toe offering of adult and kids Vans Classics, Vans x Sesame Street by Lizzie Armanto Skate styles and Vans Customs prints.

The adult assortment leads with the Vans Authentic in Sesame Street Yellow featuring a vintage Vans licence plate sidewall design. Included on the quarter panels are Big Bird, Ernie, Bert, Cookie Monster, Elmo and Oscar the Grouch.

The Old Skool in Sesame Street Multi illustrates inclusivity with a rainbow striped mix of Sesame Street characters including Gabrielle and Tamir.

Apparel pieces include a fleece sweatshirt set with a Sesame Street photo centered on the hoodie and ‘We All Belong’ printed on both items. The BFF Short Sleeve Tee features designs of Elmo and Cookie Monster skateboarding beside Vans’ official logos. Two Mini Backpacks round out the assortment featuring Checkerboard patterns with Sesame Street characters.

For toddlers and children, the assortment includes designs featuring characters in the Sk8-Hi Zip in Sesame Street Multi, Sesame Street Tee in True Blue, Sesame Street Knot Tee in White, plus a matching Authentic in Sesame Street Yellow.

In addition, Vans x Sesame Street by Lizzie Armanto aims to celebrate ‘creativity, authenticity and Lizzie’s love for the monsters of Sesame Street’.

The Skate selection kicks off with The Lizzie in Marshmallow, featuring tonal embroidery of Sesame Street characters with pastel lining around the ankle and furry shoelaces. The style includes a furry ‘L’ for Lizzie eyelet charm inspired by Sesame Street’s famous alphabet skits.

There is also The Little Lizzie in Marshmallow for children, plus apparel pieces including a Lizzie x Sesame Street BF Tee in Asphalt and Little Lizzie x Sesame Street Crew in Marshmallow.

Fans will also be able to design their own Vans x Sesame Street footwear exclusively through Vans’ Customs platform. Three new prints will be available on Vans.com/Customs.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Bridgerton500x500
 
With season three now streaming on Netflix, the Regency era of Bridgerton has been inspiring a number of licensees across some key categories....
Jazwareslogo500x500
 
Jazwares has revealed a significant milestone in the company’s European growth strategy by opening its latest wholly owned office in Bilbao, Spain, to service the Iberian market in 2025....
WBStrawberryS500x500
 
WildBrain is continuing to expand key franchises, Teletubbies, Strawberry Shortcake and In the Night Garden, with new consumer products partnerships revealed ahead of Licensing Expo....
SmashlingsUefa500x500
 
The collaboration introduces official mascot Albärt and the Euro 2024 Football Island to the world of Piñata Smashlings as a special event from 15 May through to 14 July....
HummelKelloggs500x500
 
The new collection showcases a range of apparel including t-shirts, caps, sneakers and socks, each infused with a blend of nostalgia and contemporary style....
LisaStreff500x500
 
Lisa - who joins from Universal Music Group's Epic Rights/Bravado - will work with Global's head of licensing, Jens Drinkwater, and director of licensing, Mary Kean, focusing on growing the US licensing programmes for its roster of clients....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.