Carte D’Or is looking to make dessert a little M’Or memorable this Christmas, teaming with Baileys to create a new dessert.
The new product marks the first alcohol brand collaboration for Carte D’Or in the UK, with the partnership brokered by Baileys’ global brand extension agency, Beanstalk.
The dessert is crafted with Baileys flavour vanilla ice cream, dark chocolate flavour pieces and Baileys flavour caramel sauce.
It has already generated significant interest in the lead up to its launch, according to the brand’s market research, which showed more than two-thirds (68%) of adult shoppers expressing ‘definite’ or ‘likely’ purchase intent.
The launch is being supported with a bold in-store activation, including unmissable stand-out point of sale and cross-merchandised in spirits aisles, as well as the ice cream aisle in participating retailers across November and December. The product is also being supported on Carte D’Or social media channels.
“We are so excited to be launching this new iconic festive ice cream innovation,” commented Jennifer Dyne, head of ice cream UK and Ireland at Unilever. “Bringing together the number one premium desserts brand with one of the UK’s most loved festive drinks, it’s guaranteed to drive excitement in the ice cream aisle throughout this busy season and creates a great opportunity for retailers to tap into a new premium dessert offering driven by two of Christmas’ most loved products.”
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