Marmite has once again joined forces with the Elton John AIDS Foundation, launching a second limited edition jar.
The new jar is inspired by the 50th anniversary of Elton John’s biggest selling album, Goodbye Yellow Brick Road, with the iconic artwork from the album cover featuring on the front of the jar.
The new launch marks the start of a three-year, $1 million partnership through to 2025 between Marmite and the Elton John AIDS Foundation to continue its work to provide life-saving treatment and care in the UK and around the world to those most at risk of HIV and AIDS.
The collaboration between the star and Marmite began in 2022, with the first Rocketman inspired jar flying off shelves. Eagle eyed fans had apparently spotted a collection of the spread in the background of Elton’s birthday photo on 2021, leading to the tie-up.
The new jar is available to purchase exclusively in Sainsbury’s stores across the UK.
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