Mixed martial arts organisation, UFC has further extended its long-term deal with combat sports apparel and accessories specialist Venum.
Venum will continue as UFC’s exclusive global outfitting partner through to 2029.
The new long-term agreement was negotiated by UFC’s licensing agent IMG, which had facilitated UFC’s previous outfitting and apparel agreements with Venum.
As the partnership enters its fourth year, UFC and Venum will continue to develop the Fight Week Gear used by athletes during training and for official activities such as weigh ins and open workouts.
UFC and Venum will also continue to produce the exclusive Fight Night Collection, which includes the specially designed Fight Kits worn by the athletes in the Octagon, as well as the apparel worn by the fighters and corners during their walkouts, such as the Walk-Out hoodies, hats and pants.
In 2023, the Midnight and Emerald limited editions were among the best selling in the Venum-designed Fight Night series. Going forward, UFC and Venum plan to release two new special collections each year.
“Venum has been an amazing partner these past few years and we are thrilled to continue our relationship with them through the end of the decade,” commented Tracey Bleczinski, svp at UFC Global Consumer Products. “The key to the success of this partnership is that Venum understands the unique needs of the fighters competing in the Octagon, as well as those of everyday martial arts enthusiasts who train to stay fit. Franck Dupuis and his team at Venum continue to deliver excellent fight gear and training apparel for our athletes and fans.”
Franck Dupuis, Venum founder and ceo, continued: “The long-term extension of the partnership is a major sign of recognition from UFC. We are delighted to continue our collaboration with the world’s number one combat sports organisation. Our teams are proud to be committed to providing athletes and fans with collections whose uniqueness will underline our passion for mixed martial arts.”
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