Heritage brand is also named as ‘One to Watch’ at Licensing Expo.
Coming off the back of a successful week at Licensing Expo, the British Museum has revealed the latest extension to its licensing programme.
The Moorland Rug Company has signed up to produce a range of British Museum rugs based on the works of Japanese artist Katsushika Hokusai, whose print, The Great Wave off Kanagawa, is one of the most iconic images in history.
The range will comprise four designs drawn from the works of Katsushika, will be made in silk and wool and will be available from November on The Moorland Rug Company’s website and at US and Japanese online retailers.
Physical retail outlets will be announced in the coming months.
Craig Bendle, manager of merchandise licensing, British Museum, said: “This agreement with Moorland Rugs is a symbolic of the key strengths of the British Museum licensing programme.
“The British Museum can offer licensees iconic images from a collection of historic objects and artworks from across the world.”
In addition, British Museum was named by License Global as ‘One to Watch’ at Licensing Expo this week. Helen Booth, client relationship director at TSBA, the British Museum’s agent, is pictured with the award.
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