Lionsgate teams with Qualcomm to showcase VR experience at Consumer Electronics Show.
Lionsgate joined forces with Qualcomm Technologies at last week’s Consumer Electronics Show in Las Vegas to showcase a special Power Rangers Virtual Reality experience.
The experience was based on the movie adaptation of the Saban Brands property, which is due to hit cinemas from March.
It is designed to allow audiences to enter the zords of their favourite Power Ranger, embodying their powers and capabilities.
“Lionsgate is at the forefront of innovative and immersive storytelling backed by a rich portfolio of premium content,” said Mike Finley, senior vice president and president, North America and Australia, Qualcomm Technologies.
“We’re happy to be working with Lionsgate to create an exciting virtual reality experience for Power Rangers fans through the technologies we’ve implemented on Snapdragon 835.”
Paula Kupfer, svp, global partnerships and promotions at Lionsgate, added: “We’re delighted to team with Qualcomm Technologies on a virtual reality experience that will bring fans closer to the action of Saban’s Power Rangers as they prepare for the film to arrive on the big screen.
“Qualcomm Technologies’ cutting-edge VR technology provides a platform for a compelling Power Rangers experience and represents a major evolution in the fidelity and immersion made possible through mobile VR.”
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