New ten-piece range to launch in retail stores worldwide following CPLG deal.
A new fashion and accessories collection featuring the classic Peanuts brand has launched in Zara stores worldwide.
The ten-piece collection for girls aged four to 14 includes denim dungarees, t-shirts, a dress and sweatshirt, as well as plimsols, a backpack, and an on-trend khaki parka all featuring the iconic Snoopy and Woodstock characters.
For the older fans, an ankle length khaki jumpsuit and an oversized shirt are both available in women’s sizes small, medium and large.
The deal was brokered by CPLG’s Spanish office on behalf of Peanuts Worldwide.
“Peanuts has had a long-standing relationship with many of the Inditex brands and we are happy to continue our partnership through this Zara collection,” said Tara Botwick, senior director of international licensing at Peanuts Worldwide.
“Zara’s role as a key player in the fast fashion industry keeps Peanuts front of mind with the key millennial demographic.”
Pau Pascual, md Iberia for CPLG, added: “We are thrilled to secure the launch of these multi-target collections in Zara, which confirms Inditex’s continued commitment to Peanuts as we extend the alliance between these two major companies.
“Peanuts is an evergreen brand that resonates with different generations of fans making it an attractive brand for global retailers like Zara and the rest of the Inditex brands.”
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