Luxury design house to launch 32 new collections at Licensing Expo this month.
The House of Turnowsky is gearing up for a busy Licensing Expo – with the luxury design house set to launch 32 new collections to the licensing industry.
The company, which celebrates its 77th anniversary this year, will exhibit the new collections in partnership with its exclusive US licensing agency, The Brand Liaison (booth E154). On the same stand will be a supporting presence from its European agency, Art Ask Agency.
Since opening up its archives to licensing for the first time two years ago, House of Turnowsky is celebrating 20 new licensing partnerships in multiple territories – as far-reaching as US, UK, Germany, Italy, Scandinavia and Russia – across categories that include textiles, dishware/tabletop products, home décor, fashion accessories, lifestyle products and gifts.
The 32 collections each feature 15 designs. In addition, a new digital archive of over 1,000 original artworks is available as a resource for current and prospective licensing partners.
The brand is also now seeking a Japanese agent for the next phase of its development.
House of Turnowsky marketing and business development director, Guy Braun, commented: “Turnowsky is a new generation design licensing brand and I think we are quite unique in this market.
“Our engagement with global trends has enabled our incredible creative team to develop a unique and unrivalled portfolio which – together with our amazingly rich and comprehensive design archives – brings 77 years of creativity and innovation to the licensing industry for the first time.”
Guy continued: “Our collections cover a very diverse range of styles geared towards a variety of consumer demographics.
“We think globally but we act locally, producing designs that will appeal to specific markets, and have developed our design direction so we are confident enough to launch designs that will be on trend and relevant two years into the future, appealing to manufacturers and retailers.”
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