New UK broadcast deal secured for preschool series with Channel 5 block.
Coolabi has secured a new UK broadcast deal for its preschool show Poppy Cat with Channel 5’s Milkshake block.
Poppy Cat joins Milkshake as part of its brand refresh and ‘All New Week’ on Channel 5, airing on Saturday July 29 and Sunday July 30 at 6.10am, and then at 6am daily.
It will also feature on the first-ever Milkshake YouTube channel.
“Readers around the world have loved the Poppy Cat books and we are sure that the series will be welcomed warmly by our viewers,” said Sarah Muller, head of children’s at Channel 5.
“Poppy Cat is a show dedicated to play and imagination and is a perfect addition to Milkshake.”
The TV show is based on the books by British illustrator and writer, Lara Jones. The series – published by Pan Macmillan – has sold 2.5 million copies worldwide.
The TV series, meanwhile, is broadcast in 140 territories.
Jeremy Banks, chief executive at Coolabi Group, commented: “We’re really excited that Poppy Cat has joined Channel 5’s Milkshake and we can’t wait for a whole new generation of preschoolers to share the adventures of Poppy Cat.”
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