Retailer marking release with a week of promotional activities and social media giveaways.
Online retailer Character.com is launching its The Lion King range on Friday (July 12) ahead of the movie premiering in UK cinemas.
The collection includes pyjamas, t-shirts, outfits and joggers, with the retailer saying that it has worked really hard to ‘bring a new generation of fans a roarsome collection that pays tribute to both the classic animated film and the new movie’.
Character.com will be celebrating the release with a week of promotional activities including social media giveaways and a dedicated email.
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