This ad will be closed automatically in X seconds.

Riverside Brands adds Hurrah for Gin to portfolio

Ambitious agency adds humorous online parenting series to its fast growing roster.

Riverside Brands continues to strengthen its portfolio, welcoming the humorous online parenting series, Hurrah for Gin.

Created by Katie Kirby, the brand is based on her own trials and tribulations of parenting. The blog and social media channels give an amusing account of parenting young children through a series of relatable ‘real life’ scenarios depicted by stick figures with accompanying speech bubbles.

With a large social following and Katie’s third book Reluctant Adult launching this week, Riverside Brands is aiming to build on the brand’s success by implementing a dedicated consumer products programme, spanning multiple categories.

“We’re delighted to add Hurrah for Gin to the Riverside Brands’ collection and see huge potential for the brand,” said Ashley Holman, md of Riverside Brands. “We’ve kickstarted our outreach to licensees in relevant categories including greeting cards, stationery, gift, nightwear and outerwear and the brand is being really well received so far.

“We’re looking forward to solidifying these deals by the end of the year.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Bellas24winners500x500
 
The winners of the Brand & Lifestyle Licensing Awards 2024 have been sharing their joy with LicensingSource.net as to what it means to win one of the prestigious awards....
LouiseFrench500x500
 
The Brand & Lifestyle Licensing Awards 2024 reached a stellar conclusion last week (25 April), when Louise French, svp business development and operations at Beanstalk, received the Brand Licensing Ambassador of the Year award....
OliverGilding500x500
 
"It was humbling to have been recognised alongside so many other exciting young talents and to ultimately win this year's Rising Star award."...
FlowerFairiesTea500x500
 
Bringing make-believe to Mayfair, the Flower Fairies brand will come to life through a botanically-inspired afternoon tea at JW Marriott Grosvenor House London....
SambroSpongeBob500x500
 
Product will be in-market in time for the 25th anniversary of the popular franchise, with Sambro launching an initial portfolio of seven product lines across key UK and EU retailers....
RHSSofasnStuff500x500
 
The new RHS Botanicals collection will be launching at this year’s RHS Chelsea Flower Show (21-25 May)....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.