Retail will continue to buy safe when it comes to licensing, believes Kinnerton’s Rachel Wyatt.
2019 has already been an eventful year, but arguably there’s more drama to come.
Source catches up with a selection of licensees to ask what they feel are both the positives and the challenges that lie ahead for the remainder of the year.
Today: Rachel Wyatt, licensing director, Kinnerton
“I believe economic uncertainty will remain, none of us know what is ahead with the impact of Brexit.
Retail will continue to buy safe when it comes to licensing, but one thing is for certain, Christmas Day will still be on December 25. When consumers choose to buy their Christmas list, they may choose to buy later, holding off to see what deals come their way, be it online or in-store, which may impact the volume retail chooses to commit to.
We are hopeful for Frozen 2 and our classic evergreens such as Peppa Pig and PAW Patrol.”
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