The partnership will begin with the launch of a new line of motorsport apparel.
Motorsport Network has partnered with licensee Difuzed BV to launch a new apparel line and business division: Motorsport Collection B.V.
The first project under the joint venture will be the launch of the Motorsport Collection product line which will include apparel, accessories and headwear. The first release of the apparel line will be launched at Motorsport Network’s online marketplace ASI Connect this month.
“As part of our strategic growth, we are looking for partnerships that complement and strengthen our business,” commented Gustavo Antonioni, coo of Difuzed. “Given the opportunity to create a business in collaboration with Motorsport Network and their vision of a global digital portal for car and racing enthusiasts, it was only natural that we bring our expertise in design-led product development and manufacturing into the automobile and motorsport worlds to create a brand that is jointly owned by Motorsport Network and Difuzed BV.
“The Difuzed BV/Motorsport Network partnership is exactly the sort of marriage we are looking for as it capitalises on our combined strengths.”
Oliver Ciesla, coo of Motorsport Network, added: “We are excited to launch a bespoke fashion line designed for motorsport fans and car lovers and extremely pleased to have Difuzed BV by our side.
“More than 50 million people that share the passion for racing, motorsport tradition and exceptional cars are following us on one of our digital channels every month. Our collections want to express a lifestyle of speed, strength and courage and we want to offer motorsport fans an opportunity to express their passion also through fashion. But our product launch is only the first step of this joint venture and we look forward to working closer with Difuzed BV moving into the future as we establish the Motorsport Collection business.”
Difuzed brings over 20 years of experience in the lifestyle product business to the venture. It has enjoyed particular success in the gaming and entertainment sectors with some of its current brand partners including Marvel, Disney, PlayStation, Xbox and Nintendo, as well as retailers such as Inditex and H&M.
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