This ad will be closed automatically in X seconds.

G FUEL powers up for World Tetris Day

The official energy drink of esports has launched a limited edition Tetris version.

In celebration of the Tetris brand’s 37th birthday on World Tetris Day, G FUEL has teamed with The Tetris Company for a new energy drink.

G FUEL, which is the official energy drink of esports, is launching Tetris Blast from today (7 June).

It comes in powdered form as part of a limited edition collector’s box, which includes one 40-serving tub and one 16oz shaker cup. It will also be available to buy as a standalone 40-serving tub (for customers worldwide) and in four packs and 12 packs of G FUEL cans (for customers in the US) later this month.

“Tetris is thrilled to be working with G FUEL, one of the biggest names in energy drinks, to deliver the ultimate thirst quencher for game fans,” said Maya Rogers, president and ceo of Tetris. “We see G FUEL Tetris Blast as the perfect addition to our ever-growing line-up of lifestyle products, and what better day for its debut than World Tetris Day.”

Cliff Morgan, founder and ceo of G FUEL, added: “We’re honoured to team up with the iconic Tetris brand and for the first time in history, take fans from just playing Tetris to playing and tasting Tetris in the form of an energy drink.

“With Tetris Blast’s bursting rainbow candy flavour and attention-grabbing packaging, Tetris fans around the world will love sipping on our newest flavor as they make order out of chaos.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Bellas24winners500x500
 
The winners of the Brand & Lifestyle Licensing Awards 2024 have been sharing their joy with LicensingSource.net as to what it means to win one of the prestigious awards....
LouiseFrench500x500
 
The Brand & Lifestyle Licensing Awards 2024 reached a stellar conclusion last week (25 April), when Louise French, svp business development and operations at Beanstalk, received the Brand Licensing Ambassador of the Year award....
OliverGilding500x500
 
"It was humbling to have been recognised alongside so many other exciting young talents and to ultimately win this year's Rising Star award."...
FlowerFairiesTea500x500
 
Bringing make-believe to Mayfair, the Flower Fairies brand will come to life through a botanically-inspired afternoon tea at JW Marriott Grosvenor House London....
SambroSpongeBob500x500
 
Product will be in-market in time for the 25th anniversary of the popular franchise, with Sambro launching an initial portfolio of seven product lines across key UK and EU retailers....
RHSSofasnStuff500x500
 
The new RHS Botanicals collection will be launching at this year’s RHS Chelsea Flower Show (21-25 May)....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.