We find out what Belinda Rasmussen looks for in a licence and 2016 highlights.
In a special series on The Source, licensing and publishing consultant David Riley talks to some of the key buyers of licences at the top publishers, asking what they look for in a licence, and what excites them about the marketplace at the moment.
Today: Macmillan Children’s Books.
Belinda Rasmussen, publisher, Macmillan Children’s Books
What do you look for in a licence?
“We stand out compared to others for our passion for illustrations, design and real book creation. We also have a strong foundation in our heritage publishing being the original publisher of Alice in Wonderland and The Jungle Book among other favourites.”
What are you excited about for 2016?
“At the moment I am very excited by our growth this year, achieved thanks to our big author and illustrator brands as expected, but also achieved through surprise successes across the list. Moreover, we launched a new, high-end picture book imprint this year, Two Hoots, and our author/illustrator Chris Riddell was chosen as the Children’s Laureate.”
This feature originally appeared in the Spring 2016 edition of The Licensing Source Book. Click here to read the full publication.
