Erve Europe’s Arno-Laurent Dieteren discusses the company’s recent success and how it is prepared for its long-term goals.
From Belgium to the US, LicensingSource chats to a selection of licensors and agents based outside of the UK to find out their takeaways from 2021, what they see as the biggest opportunities and challenges for licensing moving through 2022, their aims and what word they would use to describe business in both the year just gone and the current one.
Today – Belgium: Arno-Laurent Dieteren, global license director, Erve Europe.
“2021 was very good for our business. We have been able to remain flexible and adapted to quick changing circumstances. As ERVE Group, we are at an all-time high turnover level and we are financially very solid and prepared for our long-term goals. This brought us in the position to invest in 2021 in the new IP successes for our gaming, brands and licence departments. We served customers in 27 countries in Europe, in Russia and in UK and Ireland.
A big part of the ERVE’s success comes from controlling the full supply chain. With our own colleagues in the production countries, our customers feel confident and assured to collaborate with us. It’s a matter of proven trust and that makes us proud.
An opportunity is our ever growing gaming portfolio of licences. Existing and new partners are asking us to be their gaming supplier and we are thrilled to share our in-house knowledge and create great creative new collections with 21 designers around the world. Having eight offices in three continents allows us to be close to the local markets and better understand the needs of our partners.
The global pandemic continues and the future cannot be predicted with confidence at this time. The disruption in the supply chain has a substantial effect on the logistic costs and cost of raw materials, to distribute and produce our goods. In combination with a global inflation, this is affecting our and our partners’ business. We are curious to see how consumer behaviour will be impacted by higher in-store prices. At the same time, we feel stable, confident and financially prepared for it.”
This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.
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