Experienced toy industry exec joins marketing team as Alpha ramps up in UK.
Alpha Animation & Toys UK has bolstered its marketing team, welcoming experienced toy industry executive, Anne-Marie Noon.
Anne-Marie’s background in the toy industry includes toy buying at John Lewis & Partners, followed by almost 12 years in brand and marketing management roles at GP Flair – placing her in a strong position to further grow the existing marketing strategies at Alpha.
“We are delighted to welcome Anne-Marie on board,” said Kerry Tarrant, marketing manager at Alpha Animation & Toys. “With her extensive industry and marketing expertise, she will be a perfect fit to the team. We’re eager to get to work with her on new campaigns and brand promotions to further build on the past three years of growth and success.”
Anne-Marie (pictured above) added: “The Alpha UK team have done an incredible job of building the UK business thus far and I’m extremely excited to be joining them to work on their wonderful portfolio of brands during such a strong trajectory of growth.”
As well as its hit preschool brand Super Wings, Alpha Toys & Animation also has inflatable range WWE Airnormous and the SpongeBob Squarepants master toy line in its portfolio.
The team will continue to build on these throughout 2019 and beyond, along with new remote-control designs, as well as a new co-production of a preschool series in partnership with DHX.