Sanrio working with retailer on limited edition range of babywear for spring.
BabyGap is collaborating with Mr Men Little Miss and Sanrio for a new collection of babywear and accessories for spring.
The range includes onesies, bibs, blankets, socks and hats, all designed with Mr Men and Little Miss’ signature bright colours and bold lines.
Many of the series’ original characters make an appearance, including Mr Bump, Little Miss Hug, Mr Happy and Little Miss Giggles.
In addition, two new specially created characters have been introduced – Mr and Mrs Gap, who are based on the retailer’s founders, Don and Doris Fisher.
To celebrate the launch of the collaboration, 20 Gap stores across the country held a special reading on February 6 in partnership with Milk + Bookies, a charitable organisation that celebrates reading and provides books to under-resourced families.
