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Ben Sherman unveils Team GB Olympic collection

Retail capsule collection features polo shirts, t-shirts and jackets, with Rankin photographing top British athletes for the marketing campaign.

Ben Sherman has launched a Team GB retail collection ahead of the Tokyo Olympic Games.

The British brand is designing the athletes’ uniform for the opening and closing ceremonies, with the commercial casualwear collection further celebrating the partnership.

The range includes sustainable organic cotton polo shirts, organic cotton graphic tees, a striped casual shirt, zip through bomber jacket and Harrington jacket for men and women, alongside a selection of kidswear, reported Fashion United.

Ben Sherman has also teamed with Rankin for a campaign featuring British athletes Philip Burgess, Morgan Lake, Asha Philip, Jack Laugher, Lutalo Muhammad and Galal Yafai.

Speaking about the collection, Mark Williams, creative director at Ben Sherman, said: “We tapped into the brand’s heritage, authenticity and aesthetic excellence to inspire the same athletes who inspire us with their dedication and sportsmanship. The design elements hold true to the spirit of the Olympics and Great Britain.

“This has been a long time coming, and it’s exciting to finally share the retail capsule collection. It was incredible to work with Team GB and Rankin on this project, and we look forward to sharing details about the official Opening and Closing Ceremony uniforms in the coming months.”

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