Fashion, pop culture and lifestyle licensed apparel specialist, Bioworld has further expanded its market reach with the acquisition of Portland Accessories.
The acquisition of the headwear licensee – which works with a number of global sports and lifestyle brands – enhances Bioworld’s portfolio and the company’s ability to offer a broader range of headwear and other products to the sports and active lifestyle consumer.
It also extends Bioworld’s partnerships into the sporting goods brand, product and retail space, building on the company’s already healthy market share in the overall apparel and accessories industry.
“Our global capabilities will rapidly expand the product offerings and distribution reach of Portland Accessories,” commented Raj Malik, ceo at Bioworld. “Our scale will provide our brand and retail partners new levels of innovation, support and service. We are thrilled to partner with Portland and licence some of the world’s most iconic brands to scale and grow in a rapidly expanding global market.”
Mike Caster, md and ceo at Portland Accessories, continued: “Bioworld brings tremendous market expertise. Their global infrastructure streamlines the entire production process from brand management and product development to manufacturing, supply-chain distribution and sales. This supports our brand and retail partner’s aggressive growth plans. We could not have picked a better partner.”
Bioworld will now work closely with the Portland Accessories teams to ensure a seamless transition and capitalise on existing strengths.
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