As part of its 10-year anniversary celebrations, Born Licensing has unveiled a new business – Born to License.
The company is best known for delivering incremental revenue to the licensing industry through deals in the licensed advertising category.
Born to License will focus on expanding the company’s services beyond the advertising category. The new area will see companies with an ambition to enter the licensing space hire Born to License to manage the licensing process from start to finish on their behalf.
“Over the last decade our profile has grown significantly and as a result we are contacted regularly by companies all over the world that need our help with licensing,” commented David Born, founder and ceo at Born Licensing. “We’ve turned hundreds of companies away because they didn’t meet our criteria. With Born to License’s flexible business model, we’ll no longer have to leave these businesses to navigate the licensing world on their own.”
Services will include providing guidance around the most suitable licences for a client’s products, pitching for licences and negotiating licensing deals, managing the approvals process and being responsible for all other aspects of the licensing process.
Amber Cheung, senior licensing executive at Born Licensing, continued: “We have become experts at managing licensed programmes for advertising agencies and brands that have little licensing experience, no relationships in the licensing industry and insufficient resource to do it themselves. We’ve taken that experience and built a business that will allow us to provide the best service to any company that needs support in the licensing space.”
Born to License has already signed a number of clients onto its platform, with the first product to launch shortly.
David added: “I started my licensing career working with a lot of FMCG companies that were new to licensing, and I developed a strong passion for helping ensure that their entry into the licensing space was a successful one. I’ve always considered myself a champion of how powerful licensing can be for those that are yet to experience it, and Born to License will allow me to build on that.”
Born Licensing will also continue to work on delivering licensed advertising deals and has a number of major campaigns launching in 2024.
Previous campaigns include Asda’s 2022 Christmas campaign with Buddy the Elf, Direct Line’s ‘We’re On It’ campaigns with RoboCop, Bumblebee, Donatello, Optimus Prime and Marvel’s King Valkyrie and Moneysupermarket’s campaign’s with Action Man and Skeletor and He-Man dancing to Dirty Dancing.
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