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Brand & Lifestyle Licensing Awards to now take place November 9, 2020

Event will still take place at the Hilton Park Lane; all finalists have been revealed.

The Brand & Lifestyle Licensing Awards 2020 has today confirmed that it will be moving to another new date – Monday November 9, 2020.

The B&LLAs 2020 will remain at the Hilton Park Lane, London in its traditional lunchtime slot. The event was initially planned to take place on Wednesday April 29 before it was moved forward to June 18.

Explaining the rationale behind this second date change, Ian Hyder, joint md of Max Publishing which owns and organises the B&LLAs, said: “I cannot believe that it was only just over three weeks ago that we moved the B&LLAs to what was then considered a ‘safe’ date in June… it feels like months ago.

“What has become clear in the last few days is that although some semblance of business should (fingers crossed) return in June, what we can’t guarantee will be the rules on social distancing and large gatherings. From the feedback we have received what is evidently clear is that retailers, licensees and brand owners desperately want the event to happen, and as the strong line-up of finalists testifies, we have much to celebrate, but June is coming up too quick for any sort of commitment.”

Ian continued: “As the whole world of events are moving to the second half of the year we were very lucky to get the new early November slot. We can’t thank the sponsors enough for their full continued support in this decision and look forward to welcoming everyone to the Hilton Park Lane in November.”

Finalists across the Property, Product and Retail categories of the B&LLAs 2020 have all been announced over the last few weeks. To see which products, properties and retailers are in the running for the awards, simply click on the respective links above.

You can book tickets and tables by clicking on this link or by emailing Clare Hollick at

For sponsorship or general enquiries on the B&LLAs 2020, please contact Ian Hyder or Rob Willis via email by clicking on their respective names or call Ian on 07525 634306.

You can also check out the official B&LLAs website by clicking here.

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