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Cath Kidston launches new Moomin collaboration

Nature-inspired range will launch from 21 June, refreshing two of the most popular archive prints.

British lifestyle brand, Cath Kidston has partnered with Moomin Characters to launch a new nature-inspired range for summer 2021.

Two of the company’s most popular archive prints – linen sprig and mushrooms – have been refreshed with bright, fun colours for an uplifting collaboration that aims to celebrate love and looking after one another.

The product range includes fashion for both adults and children – from print dresses and pyjamas to Breton tops and embroidered shirts – as well as a broad selection of rucksacks, tote bags and accessories.

Stationery, water bottles, travel cups and lunch boxes will all be available, as well as beakers and plates for children.

The colour palette for the collection is a summery yellow and pink, and the main characters featured are Moomintroll, Moominmamma, Snorkmaiden and Little My. The range has a strong floral theme, with characters depicted gardening, wearing traditional Scandinavian flower crowns, and enjoying meadows full of bright blooms.

“Nature was such an important inspiration to Moomin creator Tove Jansson – her illustrations are full of magical flowers, fascinating plants, and mysterious forests,” commented Holly Marler, creative director at Cath Kidston. “We’re delighted to present this collection which takes its cue from Tove’s love of all things floral to celebrate summertime in bright, blooming colours.”

Prices range from £7 up to £75.

The deal was conducted by Caroline Mickler Ltd. Moomin Characters’ licensing agent in the UK is The Point.1888.

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