Cath Kidston launches new Moomin collaboration

Nature-inspired range will launch from 21 June, refreshing two of the most popular archive prints.

British lifestyle brand, Cath Kidston has partnered with Moomin Characters to launch a new nature-inspired range for summer 2021.

Two of the company’s most popular archive prints – linen sprig and mushrooms – have been refreshed with bright, fun colours for an uplifting collaboration that aims to celebrate love and looking after one another.

The product range includes fashion for both adults and children – from print dresses and pyjamas to Breton tops and embroidered shirts – as well as a broad selection of rucksacks, tote bags and accessories.

Stationery, water bottles, travel cups and lunch boxes will all be available, as well as beakers and plates for children.

The colour palette for the collection is a summery yellow and pink, and the main characters featured are Moomintroll, Moominmamma, Snorkmaiden and Little My. The range has a strong floral theme, with characters depicted gardening, wearing traditional Scandinavian flower crowns, and enjoying meadows full of bright blooms.

“Nature was such an important inspiration to Moomin creator Tove Jansson – her illustrations are full of magical flowers, fascinating plants, and mysterious forests,” commented Holly Marler, creative director at Cath Kidston. “We’re delighted to present this collection which takes its cue from Tove’s love of all things floral to celebrate summertime in bright, blooming colours.”

Prices range from £7 up to £75.

The deal was conducted by Caroline Mickler Ltd. Moomin Characters’ licensing agent in the UK is The Point.1888.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TheOpentrophy500x500
 
An extensive product range will be developed for exclusive sale across 
American Golf’s 96 stores....
StyleSisters500x500
 
The company will be developing a collection of storage and organisation solutions inspired by the duo....
ClassicPoke500x500
 
The Pokémon animation will be heading to the BBC for the first time this August....
OxfordSodor500x500
 
City is twinned with fictional Island of Sodor from the preschool hit in celebration of International Friendship Day....
Blippiwebshop500x500
 
Including Star Editions opening an e-shop for CoComelon and Blippi as part of its relationship with Moonbug Entertainment....
TPhires500x500
 
The agency has expanded four more of its departments - Commercial, Retail, Product Development and Finance....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.