Chocolate Thomas takes over Kings Cross station

Easter stunt saw 6ft tall chocolate sculpture generate extensive press coverage.

The Thomas the Tank Engine brand was given something of a chocolatey boost over the Easter bank holiday weekend – with a giant 6ft tall 7ft long chocolate sculpture of the preschool favourite appearing at Kings Cross station in London.

The chocolate Thomas sculpture weighed 140kg and took 250 hours to build by three master chocolatiers.

A total of 100kg of chocolate was used to create the masterpiece, which is equivalent to 50,000 chocolate buttons. This consisted of 60kg milk chocolate, 30kg dark chocolate, 10kg white chocolate and 25kg cocoa butter.

Chocolate craftsperson, Jen Lindsey-Clark, said: “To take Thomas from a little blue die-cast engine to a large-scale chocolate structure was an exciting challenge.

“To sculpt this much loved iconic brand in chocolate was one of the most fun projects we have been set and the great thing about my job is that if it goes wrong, you can just melt it down and start again.”

The sculpture generated extensive PR coverage including BBC Breakfast, BBC London, Daily Telegraph, Mail Online and mass social media engagement.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SophieRobinson500x500
 
Sophie's bright and colourful style will be reflected across a range of homeware items including bedding, lighting, home accessories, furniture and more....
LEGOFortnitenew500x500
 
LEGO Fortnite is also now its own category within Fortnite, bringing together all LEGO content within the game as a centralised destination and underlining the commitment between LEGO and Epic Games for a long-term partnership....
NickRichardsonnew500x500
 
Market intelligence specialist, The Insights Family has confirmed that founder Nick Richardson will become ceo of TIF Labs, which will focus on new ventures and innovation....
Cabbage&Tyler500x500
 
Brand licensing and merchandising agency, Dream Theatre India has secured a new partnership with children's entertainment property, Cabbage & Tyler....
PantoneMochaMousse500x500
 
There are a number of official partners for Color of the Year, with products ranging from mobile phones, fabrics and home fragrances through to web design assets....
StarlightDoubleThreat500x500
 
Andrew Lloyd Webber’s The Really Useful Group has unveiled a new collaboration with independent roller skate emporium, Double Threat Skates, celebrating the iconic Starlight Express....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.