Warner Bros, DC Entertainment and Mattel working together on new brand.
Warner Bros. Consumer Products and DC Entertainment have teamed with Mattel for the launch of DC Super Hero Girls.
Developed with girls aged six to 12 in mind, the brand centres on DC Comics characters during their formative years at Super Hero High. The likes of Wonder Woman, Supergirl, Batgirl, Harley Quinn, Poison Ivy, Bumblebee and Katana are featured in storylines that explore being a unique teen, including discovering their own super powers, nurturing friendships and mastering the fundamentals of being their own hero.
Fans at last week’s New York Comic Con were treated to a sneak peek at Mattel’s upcoming product line, including six-inch action figures designed for girls and 12-inch scale action dolls that stand in their own heroic poses.
In addition, books based on the DC Super Hero Girls will be a key part of the programme. Random House Children’s Books is the global master publishing partner and will create a portfolio of middle-grade novels.
DC Entertainment has also secured writer Shea Fontana to create an original graphic novel, which is due for release in July 2016.
A website – www.dcsuperherogirls.com – will feature a series of animated digital shorts, titled Welcome to Super Hero High, created by Warner Bros. Animation Studio in partnership with Mattel’s Playground Productions.
The website will be regularly updated with new animated digital content and previews of upcoming products due for 2016. There will also be YouTube, Facebook and Instagram accounts.
“DC Entertainment has a deep and rich roster of strong female characters – both heroes and villains – that have inspired and empowered girls and young women for decades,” explained Diane Nelson, president of DC Entertainment and president and COO of Warner Bros. Interactive Entertainment.
“From the iconic Wonder Woman and Supergirl, to the complex but compelling Harley Quinn and Catwoman, there is a character to whom every girl can relate, no matter what stage of life in which she currently finds herself.”
