Beanstalk continues to grow programme with addition of over a dozen licensees.
Beanstalk continues to power up the Energizer licensing programme, with a 40% increase in global licensed retail sales since 2014.
New licensees have been signed across a raft of categories and territories.
This includes the expansion of a DTR with B&M stores in the UK. Custom Accessories Europe was also a finalist at the inaugural Brand & Lifestyle Licensing Awards in April for the Energizer Lithium Polymer Jump Starter.
In the US, new licensees have joined categories such as solar-based battery back up products, while Energizer Solar Landscape Lighting was also a hit on QVC for the second consecutive year.
New channels and segments also include battery operated specialty lights, pet lighting accessories and electrical accessories.
In addition, the Bunny icon programme has also grown into categories such as slippers, plush toys and Portable Power tubes.
In EMEA and Australia, numerous new sectors were signed including photographic accessories and season, Christmas and solar lighting, while the programme also entered Latin America for the first time.
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