Licensee has sold over one million annuals so far this year.
Little Brother Books has sold over one million annuals so far in 2018.
The success has been notched up across brands including L.O.L. Surprise, CBeebies, Minecraft, Little Mix, WWE and Shoot among others.
“As many publishers, licensors and retailers will know, surpassing one million annuals sold in a single year is a big statement to the trade and demonstrates our commitment and experience within the category,” said Matthew Reynolds, md at Little Brother Books. “We pride ourselves on offering our licensors and retailers a proven promotional package that their customers will want year after year.
“We have many new ideas to keep this momentum going for LBB in 2019 and beyond, which we look forward to working with our licensors and retailers on.”