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Hasbro ‘Happy Hours’ programme unveiled for Festival of Licensing

Programme of ‘after show’ evening entertainment aims to bring industry together following the day’s meetings.

Festival of Licensing has unveiled its Hasbro Happy Hours programme of ‘after show’ evening entertainment, aiming to bring the industry together once the day’s meetings have finished.

The programme will include:

Tunes & Trivial Pursuit – hosted by Hasbro team members in each region, Tunes & Trivial Pursuit will feature a very special guest musical performance and a chance to test your trivia knowledge and competitive spirit (October 6 in Europe at 6pm (BST), October 14 in Asia and October 20 in the Americas).

Kahoot & Cocktails (hosted by Licensing International) – test your licensing IQ in this group quiz challenge, aided by your drink of choice, of course (October 7 in Europe at 6pm (BST))

Licensing Mask-arade Party (hosted by Licensing International, October 21 in the Americas).

“We said from day one that we wanted Festival of Licensing to be a celebration of the global licensing industry, so once business is done for the day, we’re delighted that Hasbro and Licensing International are hosting events that will encourage us all to let our hair down and have some fun together,” said Anna Knight, vp licensing at Informa Markets.

Casey Collins, general manager and svp at Hasbro Consumer Products, continued: “At Hasbro, we are committed to creating the world’s best play and entertainment experiences for all, so working with Festival of Licensing to bring some fun and relaxing activities to our global licensing industry colleagues next month made perfect sense.”

Maura Regan, president of Licensing International, added: “If we’ve learned anything in 2020, it’s that masks aren’t just for Halloween. So, don your favourite mask – Halloween-themed or not, the choice is entirely yours – and share a drink with us. There are extra points for anyone who shows up in full costume!”

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