New to BLE: “BLE is a key beat of the EMEA licensing industry”

HARI International’s Corentin Besse on introducing Grizzy and the Lemmings at BLE and further growth for its portfolio.

A raft of exhibitors will be taking to the floor for the very first time at Brand Licensing Europe this week (4-6 October). catches up with just some of them to find out more on their plans and why they see the event as crucial to their brands’ growth.

Today: HARI International (stand E151).

HARI International is a busy creative studio which aims to fuse ‘artistic brilliance and technical mastery’ in its animation work.

“Our brands are ripe for licensing and merchandising,” says Corentin Besse, brand manager at HARI International. “As we know, BLE is a key beat of the EMEA licensing industry and it’s the perfect opportunity for us to display our stand-out properties.”

The company will be showcasing a raft of titles (Stand E151) including slapstick series, Grizzy and the Lemmings, which launched in 2016 and has three seasons which regularly feature in the top 10 shows on Netflix in more than 60 countries. It also airs on local TV channels around the world including Pop, CBBC, France TV and Boomerang, while its official YouTube channel has amassed more than 6.7 million subscribers and +1 billion views per year.

Then there is new action/comedy series, Mystery Lane, which Corentin says combines all the ingredients “perfect” for a licensing programme. It launched earlier this year in the UK (on CITV) as well as a number of other territories, and has already made an impact. Disney Channel in Germany has reported market share significantly above channel average with kids aged 3-13, and a very strong market share performance among the key target age group of 6-9 year olds.

New titles in production, meanwhile, include The Weasy Family, plus a spin-off from Grizzy and the Lemmings called Baby Lemmings.

Corentin concludes: “Some licensees have joined forces with us already and we are on the lookout for more on key categories.”

This feature originally appeared in the autumn 2023 edition of Licensing Source Book. To read the full publication, click on this link.

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