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JimmyPaul x Winx Club collaboration unveiled at BLE

Designer JimmyPaul has teamed with Rainbow and Winx Club for a new collaboration to mark the brand’s 20th anniversary.

A show stopping, custom made, one of a kind dress from the collaboration has been on show at Brand Licensing Europe this week on Difuzed’s stand (D131).

Winx Club follows the adventures of six fairies – Bloom, Stella, Flora, Aisha, Tecna and Musa – and the life in Magix. The hero piece – a neon green and hyper pink ruffle studded dress – is inspired by Flora, JimmyPaul’s personal favourite.

“This fairy is known for her magic and potions that incorporates the power of nature in a technicolor way,” commented JimmyPaul.” All the ingredients for a collection that will delight and enchant Winx fans everywhere.”

“This dress captures the essence of Flora’s Charmix transformation filled with colour pops, gradients, and supernatural power – yes, every Winx devotee will recognise it instantly. And of course, a magnificent set of wings complementing the design,” continued Matteo Olivetti, vp licensing sales and strategy at Rainbow.

The upcoming collection – brokered by Diffused and CWA – will debut in Q3 at fashion stores and retailers across Europe and the US.

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