Four-month drive will see over 350,000 activity sheets distributed across key outlets.
FremantleMedia Kids & Family has teamed up with multi-channel marketing platform Whipper Snapper for a new four-month promotion for preschool brand, Kate & Mim-Mim.
Over 350,000 themed activity sheets are set to be distributed across a range of family friendly outlets across the UK.
Over 1,000 outlets where kids need entertaining will receive the sheets including Wacky Warehouse, Thomson Travel Agents, Fayre & Square and Nuffield Health Gyms.
Tessa Moore, svp global brand management at FMK, said: “This targeted Kate & Mim-Mim promotional activity across the UK offers a fantastic opportunity to drive brand engagement with thousands of preschoolers and their families off screen.”
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