New collaboration also boasts the first ever filmed ad created solely from Polaroid photos.
Lacoste is getting ready for spring with the launch of a fresh new collaboration with Polaroid.
Billed as a ‘technicolor’ capsule collection, Lacoste’s range has been inspired by Polaroid’s famous rainbow logo from its first instant colour film developed in 1963. It centres around the distinctive blue, green, yellow, orange and red rainbow from the creative brand.
The Lacoste crocodile marches across bold, block colour backgrounds on classic polos and hoodies, while polo dresses and shirts in oversized stripes make for a supercharged silhouette that stands out. Accessories also feature the full colour treatment, as white sneakers get subtle colour flash accents, tennis shoes go rainbow striped and caps, watches and backpacks are a concentration of high energy sporty style. Look carefully and you’ll see the crocodile has taken centre stage with the piéce de résistance – a limited edition Polaroid 600 instant camera.
For the Lacoste Live, archive Lacoste images are layered onto colourful oversized polo shirts, hoodies, t-shirts and track pants.
Meanwhile, to promote the range, Lacoste has produced the first ever filmed ad created solely from Polaroid photos. Immortalised for the campaign by Simon Schmitt in Marseille, in both natural and flash lighting, dancers and skaters create a jigsaw in perpetual movement one frame at a time, image by single image.
The collaboration dropped in stores and online from 17 March, with the Polaroid rainbow taking the floor in a super-sized decor, with the collection also featuring in windows.
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