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LEGO takes a ride with Vespa in latest brand collaboration

LEGO has unveiled a stylish new brand collaboration, paying tribute to the original Vespa in brick form.

The LEGO Vespa 125 model is made up of 1,106 pieces and is in the original pastel pale blue colour, one of the first colours that the iconic Italian scooter was made in.

Fans can further celebrate the heritage of the set by adding a classic 1960s Italian licence plate and the Vespa logo. There are also a number of design touches including a bunch of flowers in the bike’s basket, a spare wheel, removable engine cover, kickstand and working steering.

“Working with the Vespa team to create this stunning automotive masterpiece was an incredible experience,” commented Florian Muller, senior designer at the LEGO Group. “Recreating the details of the original model to celebrate the classic 1960’s Vespa was one of my favourite parts of designing this set.

“The set offered me a chance to step back in time and let my imagination flow while designing, and we hope the experience is the same for fans.”

Marco Lambri, head of the Piaggio Group Design Center, added: “Working with the LEGO Group was an extraordinary experience, because it brought two dreams – the LEGO brand and Vespa – together, which have the unlimited expressive potential that they offer their fans in common.

“Two outstanding brands able to span different ages, always able to reinvent themselves because they have the capacity to unite and to build in their DNA. As designers, the challenge was to have the soft shapes of Vespa coexist with the form of LEGO bricks, a challenge I believe we met with flying colours.”

The LEGO Vespa 125 launches from today (1 March) from USD/EUR99,99.

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