Range marks the first ever licence for the scooter company since its inception 15 years ago.
Magic Light Pictures has partnered with Micro Scooters on the launch of an exclusive range of Gruffalo scooters and helmets.
The range marks the first ever licence for the multi-award winning scooter company since its inception 15 years ago.
The products – which are due to launch in the autumn – feature the popular character and other creatures from the deep dark wood in five different scooter designs, each with a matching helmet.
Some of the designs can also be personalised with its owner’s name on the helmet or footplate.
“We are thrilled The Gruffalo will be Micro Scooters first licence and we absolutely love this gorgeous new range,” said Daryl Shute, brand director at Magic Light Pictures. “With both brands celebrating the outdoors and courage, it’s a great fit – something that’s really important to us – and we’ve been hoping to work with them for some years.”
Anna Gibson, co-director and brand director at Micro Scooters, added: “We are delighted to team up with Magic Light Pictures for our first licence and know that we couldn’t be in better hands.
“We design our products with a real family focus, to encourage kids to be more active and to be planet-friendly – all things that The Gruffalo is too, so it really is a perfect match.”