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Primark turns up the cute factor as baby Jungle Book range lands

Baloo and Mowgli arrive at fast fashion retailer on apparel, accessories and home décor.

Primark is continuing to build on its licensed babywear and accessories offering, unveiling a new range inspired by classic Disney property, The Jungle Book.

The collection includes a range of clothing such as a hat, bib and sleepsuit combo, plus mini booties, jumpers, babygrows, leggings, rompers and shorts, all in a white and grey colour palette with splashes of green and orange to add warmth.

In addition, Primark is also supporting the apparel with a number of Jungle Book-themed accessories.

These include plush toys, play-mats and even a laundry bin, although the interior pieces are only available in exclusive stores.

A Jungle Book dinner set, beaker and cutlery set are also available to complete the collection.

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