Rubies’ Fran Hales talks international trade shows, its 365 strategy and planning ahead for Halloween.
As we move through 2024, LicensingSource.net asks a selection of licensees across key categories how they are looking to make the most of the first quarter of the New Year despite the wider challenges that everyone is facing.
Today: Fran Hales, head of portfolio, Rubies.
“Rubies is preparing for a very exciting year ahead starting with the first quarter as we focus on showcasing our product and plans at various international trade shows, while also rolling out the 365 strategy, fulfilment opportunities and our product offerings.
Halloween 2024 is already front of mind as we present over 40 styles, enhanced retail support programmes and an exciting change to Rubies of which we can’t reveal quite yet. It promises to be a year of change in the face of many challenges with the current climate, but we are ready for it.
Make sure you drop by one of our Rubies stands as we will be at Toy Fair (stand N25), as well as further afield in Hong Kong and Nuremberg toy fairs. Book an appointment with your local Rubies representative and we look forward to catching up soon.”
This feature originally appeared in the spring 2024 edition of Licensing Source Book. To read the full publication, click on this link.
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