Retailer will create range of t-shirts for launch in early 2018.
The Smiley Company has secured a deal with Uniqlo which will see the retailer create a range of t-shirts inspired by the Rubik’s brand.
Hitting retail in early 2018, the streetwear inspired prints will launch across Uniqlo’s global distribution network of over 1,500 stores.
It further underlines the demand for Rubik’s product outside of traditional channels.
Smiley ceo Nicolas Loufrani commented: “As Rubik’s sales continue to build globally, so does the confidence of new partners in the brand extension. We are really now seeing the benefits of the hard work of my team in spreading the message of these successes at retail.
“We are also now starting to see the tangible benefits of all the trade shows we have been showing at.
“I’m really pleased to sign a deal with Uniqlo, who are one of the coolest multiples on the high street today and also producing great quality products.”
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