This ad will be closed automatically in X seconds.

Rubik’s inks apparel deal with Uniqlo

Retailer will create range of t-shirts for launch in early 2018.

The Smiley Company has secured a deal with Uniqlo which will see the retailer create a range of t-shirts inspired by the Rubik’s brand.

Hitting retail in early 2018, the streetwear inspired prints will launch across Uniqlo’s global distribution network of over 1,500 stores.

It further underlines the demand for Rubik’s product outside of traditional channels.

Smiley ceo Nicolas Loufrani commented: “As Rubik’s sales continue to build globally, so does the confidence of new partners in the brand extension. We are really now seeing the benefits of the hard work of my team in spreading the message of these successes at retail.

“We are also now starting to see the tangible benefits of all the trade shows we have been showing at.

“I’m really pleased to sign a deal with Uniqlo, who are one of the coolest multiples on the high street today and also producing great quality products.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
 
Limited edition designs to be auctioned off for children’s charity project in Italy....
 
Cartoon Network teams with Polish handbag designer, Sabrina Pilewicz....
 
Collection spans apparel, stationery, drinkware and travel accessories....
 
Roy Lowe & Sons’ Martin Lowe on making sure licences keep getting key shelf space....
 
Raft of apparel for children & adults ties in with success of Fallen Kingdom....
 
Former F1 world champion fronts new ‘Challenge Accepted’ global campaign....
Get the latest news sent to your inbox
Subscribe to our daily newsletter