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Santoro celebrating strong showing at BLE

Gorjuss brand has enjoyed strongest year of sales to date, says company.

Santoro is busy following up new leads after a successful Brand Licensing Europe earlier this month.

The company’s stand showcased the Gorjuss brand’s growth over the last 12 months and strongest year of sales to date.

Licensing manager, Jo Campbell, commented: “The reaction this year was incredible. Our stand made such a statement and really confirmed the importance and place that Gorjuss now has in the industry.”

Categories garnered at BLE span back to school, apparel, publishing, homewares, jewellery and confectionery, targeting multiple demographics from children to tweens, teens and adults. Licensee announcements will be made shortly.

This year’s show also saw increased demand from Eastern European markets, significantly Russia, as well as Northern Europe.

In addition, the new partnership with Italian-based licensing representative Rainbow for designated territories also resulted in further deals for French and Italian markets.

BLE also saw the launch of Santoro’s newest collection, Poppi Loves. The artwork and bright colour palette is already proving to have strong emotional appeal, according to the company, while the new fresh, feminine Mirabelle collection also made its debut.

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