Focus Brands has confirmed the launch of a new collaboration between Italian sportswear brand, ellesse and Keith Haring.
Part of the brand’s AW23 range, the collection is described as a ‘fashion fusion’ of ellesse’s classic fits with Keith Haring’s instantly recognisable art, bringing together legends from the 1980s.
It features casual separates in seasonal brown and cream, with a pop of detail from Keith’s catalogue of work. Mix and match joggers and shorts are complemented by t-shirts, hoodies and sweatshirts, and in relaxed fits and comfort fabrics.
Alongside the apparel pieces there is a selection of accessories such as hats, backpacks and trainers.
“We are thrilled to be featuring the instantly recognisable work of Keith Haring in the ellesse AW23 range,” commented Jennie Bianco, head of UK marketing at Focus Brands. “Working with such a significant figure from 80s pop culture is the perfect partnership for the ellesse brand, which also made its name in the 80s streetwear scene.”
The partnership was secured by global licensing agency and creative consultancy, Artestar.
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