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Super Wings takes off with Flybe

Preschool property reveals collaboration with Europe’s largest regional airline.

Alpha Animation and Toys UK has joined forces with Flybe – Europe’s largest regional airline – for a special collaboration with Super Wings.

The preschool brand will be taking to the skies with the airline in a new partnership which sees branded activity sheets on Flybe flights.

Aimed at providing fun and educational activities for preschoolers on over 200 routes, the sheets will entertain up to 30,000 children throughout the remainder of the summer holidays with a mixture of visual, interactive and puzzling tasks, all relating back to the Super Wings characters and their core values.

The on-board activity will be supported by additional digital and social media content across both www.flybe.com and Super Wings channels, giving customers the chance to win Flybe flights and Super Wings toy bundles worth thousands of pounds.

“This collaboration was a no brainer for us,” explained Mark Hyndman, general country manager at Alpha Animation and Toys UK. “Super Wings’ core values centre around travel, culture, friendship and families, all of which resonate with Flybe and their brand values.

“This summer is going to be a great time to be a Super Wings fan and we’re really looking forward to seeing this collaboration get off the ground and where it will take us moving forwards.”

Roy Kinnear, chief commercial officer at Flybe, added: “Our brand values are so very similar to those of Super Wings and, in becoming closer to our customers, we want to do everything possible to make their journey with us as enjoyable as possible.

“With a large number of our passengers heading off to visit family and friends, this means that during the summer holidays in particular, more are flying with their young ones often for the first time.

“The eye-catching Super Wings activity sheets look great fun and, I’m sure, will most certainly help make our short flights seem even shorter.”

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