New capsule collection for spring/summer includes over 20 skus.
Underwear, homeware and nightwear retail chain Tezenis has teamed with Hasbro’s My Little Pony brand for a new capsule collection.
The new spring/summer range includes more than 20 skus for men, women and children, with the iconic rainbow shades of the My Little Pony characters starring on lingerie and clothing.
The project has launched in over 570 point of sales across 23 countries, including London’s Oxford Circus flagship. It will be supported by a raft of activity including shop windows, in-store implementation, over ten launch events across Europe and a digital campaign and social media posting.
In addition, there will be an influencers and blogger campaign and seeding across Europe, plus gift with purchase activity and over 300,000 customised shopping bags to support the range.
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