The company has been appointed as exclusive brand licensing agent in the UK for the retro animated TV series.
The Point.1888 has further strengthened its entertainment portfolio, welcoming retro classic The Raccoons.
First created in 1985, the animated TV series follows the day to day life of three raccoons – Bert, Melissa and Ralph – their friend Cedric the aardvark and his dad, Cyril, whose constant chase for fortune causes many conflicts inside the forest.
To support its return to TV and help engage old and new fans in the UK, The Raccoons has tasked The Point.1888 with bringing to market some new branded products in accessories, babywear, socks, gifting and plush among others.
“The Raccoons have had the honour of having a strong and environmentally-conscious fan following in the UK since Bert Raccoon first moved to the Evergreen Forest,” commented Kevin Gillis, president of Run With Us Productions. “As we recognize the growing critical importance of understanding our fragile global eco-system, we look forward to working with The Point 1888 in connecting with and supporting our many loyal and invaluable fans.”
Olivia Wiggett, associate commercial manager at The Point.1888, added: “The Raccoons is such a wonderful, nostalgic brand that resonates with so many people across the world.
“We are so delighted to be working with the amazing team at The Raccoons, and can’t wait to start bringing the brand to life in the licensing space. Not only that, but because The Raccoons are such a perfect fit for nature charities and forests, we have added this to their strategy.”
Product development and marketing plans are now underway and The Point.1888 will be begin talks with potential licensees and retailers in the next few weeks.