This ad will be closed automatically in X seconds.

Asics reveals new Disney collaboration

Snow White and the Seven Dwarfs reworked across GEL-Lyte trainers.

Asics has once again teamed up with Disney to give one of its brands a special trainer makeover.

Three new GEL-Lyte designs have been released to mark the 80th anniversary of Snow White and the Seven Dwarfs.

Snow White gets her own design with clever touches referencing the movie, including the red bow and velvet overlays, plus an apple print on the sock-liner.

Meanwhile, a Wicked Queen trainer features a colourway matching the famous villain’s costume, plus purple pop and gold glitter outsoles and an extended tongue featuring a gold crown.

Finally, a Seven Dwarfs GEL-Lyte is the first available for children and has individual material combinations such as fleece lining, black laces and prints inspired by Doc, Happy, Sleepy, Grumpy, Bashful, Dopey and Sneezy, their bedframes and outfits.

The new line follows on from Asics’ Beauty and the Beast collaboration which launched earlier this year.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAswinners500x500
 
The winners of The B&LLAs 2024 were announced this afternoon (Thursday 25 April) at a glittering awards event, held at the Royal Lancaster London....
Monpoke500x500
 
The Pokémon Company International has launched monpoké - an expression featuring curated, Pokémon-branded baby and toddler offerings - for the first time outside of Asia....
B&LLAstrophylineup500x500
 
Guests at the Brand & Lifestyle Licensing Awards tomorrow (Thursday 25 April) will have the chance to win a host of prizes, which have generously been donated for the raffle in aid of The Light Fund....
BLE24500x500
 
As we enter the five-month countdown to BLE, 157 companies have already been confirmed to exhibit, including six first timers - 24h Le Mans, The British Museum, Animaj, Cardio Bunny, Merchantwise Group and Unicast....
Molanggaming500x500
 
The gaming agency will specifically target opportunities and products that integrate Molang’s core message of kindness into the gaming experience....
CharacterExchangerthumbnail500x500
 
Licensors and licensees down tools for some pre-Vegas Licensing Expo networking....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.