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Hobbs to grow licensing drive with The Point.1888

Agency to grow British fashion brand into new categories and retail channels.

The Point.1888 has been appointed as the exclusive brand extension partner for premium British fashion brand, Hobbs.

The agency will now be looking to expand the brand – which was founded in 1981 and has a focus on luxurious fabrics and quality craftsmanship – into new categories and retail channels.

Phase one of the programme will include categories such as bags, optical, stationery, hosiery, lingerie gifting and luggage.

“We are absolutely honoured to represent such a prestigious client,” said Bethan Garton, retail and brand director at The Point.1888. “The team at Hobbs are an inspiration and a delight to work with.

“We will be targeting long-term, high quality partners to create beautiful, timeless products to complement their existing and future collections.”

Meg Lustman, chief executive at Hobbs, added: “At Hobbs, we are excited to partner with The Point.1888 on our journey to delight and inspire our customers with new product categories.

“We look forward to developing licensing agreements that are in keeping with our promise of affordable luxury and outstanding quality.”

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