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Hotly tipped Rick and Morty licensing drive underway

Cartoon Network readies EMEA merchandise roll out across raft of categories.

The TV show certainly has a buzz around it at the moment, and now Cartoon Network Enterprises has revealed a raft of new EMEA partners in the Rick and Morty licensing programme.

Following the fast growing licensing drive in the US, Cartoon Network is looking to mirror this success across EMEA with a line of merchandise targeting 16 to 35s.

For fans in the UK, Poetic Gem is on board for a range of menswear and underwear; CID UK is developing menswear and Roy Lowe will introduce a collection of socks.

Bolstering the apparel line-up, Spreadshirt and CID Germany are also on board for menswear for the German market.

In addition, in a slate of pan-European deals, Just Funky will launch homeware and kitchenware, while BWI Europe is introducing fashion accessories, jewellery and fashion bags.

The new products will begin rolling out this autumn/winter across independents, specialists, grocers and online.

Johanne Broadfield, vp of Cartoon Network Enterprises EMEA, commented: “Rick and Morty season three is without doubt one of the most anticipated animated series right now.

“Its established success Stateside and the global social buzz around the brand is creating significant demand with millennial audiences in European markets. We’re confident it has the potential to be one of the hottest properties on show at Brand Licensing Europe this year.”

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